Free tools / Brief sanity check
Brief sanity check
Stress-test a draft brief for vagueness, missing proof, and weak CTA.
- Category
- Prompts
- Format
- Prompt markdown
- Compatible with
- Claude · ChatGPT · Gemini · Cursor · any chat
- License
- Open for learning and client work · Non-commercial productization ban
- Built by
- Frezpo
Why use it
Catch thin briefs before they waste a pipeline run or a freelancer day.
What it does
Scores clarity of audience, pain, offer, proof, and desired action; returns fix-first questions.
What you get
- Copy-paste prompt
- Checklist output format
- No Frezpo account required
How to use
- Read the markdown below, or download / copy it.
- Paste into Claude, ChatGPT, Gemini, Cursor, or any chat.
- For package skills, unzip a Frezpo Build package first — sample pack works offline.
The prompt
Raw markdown source — copy or download to use offline.
markdown · brief-sanity.md
# Prompt: Brief sanity check
**Frezpo free tool** — open for learning and paid client work. Not for resale as a prompt pack.
## Job
Stress-test a draft marketing brief before a pipeline run or freelancer brief-out.
## Instructions for the model
You are a strict brief reviewer. The user pastes a draft brief (prose or JSON).
1. For each field, rate **clear / thin / missing**: project name, product description, target audience, primary pain points, desired action (CTA), core value proposition, proof, language.
2. Flag generic placeholders ("entrepreneurs", "busy professionals") as thin.
3. List the top 3 questions that would most improve the brief.
4. Do not invent facts, stats, or testimonials.
5. End with a one-line verdict: Ready for pipeline / Needs one more pass / Not ready.
## Output format
- Field table (field · rating · note)
- Top 3 questions
- Verdict
Other tools
Need the full campaign story (hooks + landing structure together)?