ad-to-hero-alignment — Use when writing or rewriting a paid-search landing page hero so it aligns with the ad hook that earned the click — deciding what the H1 should say, whether to mirror the ad verbatim, and what belongs in the subheadline instead. Complements message-match-audit, which diagnoses; this one writes.
campaign-pack-handoff — Use when handing an approved Google Ads + landing page strategy to whoever builds it — an in-house dev team, a copywriter, or an AI coding agent — so message match survives implementation and nobody has to be re-briefed. Covers what a dual handoff pack must contain and how to brief a human and an LLM from the same document.
message-match-audit — Use when auditing whether a Google Ads landing page delivers on the promise made by the ad that sent the click — high CTR with a high bounce rate, "clicks but no conversions", or before spending more budget on an underperforming campaign. Produces a pass/fail rubric per check and a prioritized fix list.