{
  "$schema": "https://agentskills.io/schemas/agent-skills-index-v0.2.0.json",
  "skills": [
    {
      "name": "ad-to-hero-alignment",
      "type": "skill",
      "description": "Use when writing or rewriting a paid-search landing page hero so it aligns with the ad hook that earned the click — deciding what the H1 should say, whether to mirror the ad verbatim, and what belongs in the subheadline instead. Complements message-match-audit, which diagnoses; this one writes.",
      "url": "https://frezpo.com/skills/ad-to-hero-alignment/SKILL.md",
      "sha256": "20ca0cd871926476c0ed38d4c4deaa317aa0f8abbe82bac4a8e2f44c9b10e585"
    },
    {
      "name": "campaign-pack-handoff",
      "type": "skill",
      "description": "Use when handing an approved Google Ads + landing page strategy to whoever builds it — an in-house dev team, a copywriter, or an AI coding agent — so message match survives implementation and nobody has to be re-briefed. Covers what a dual handoff pack must contain and how to brief a human and an LLM from the same document.",
      "url": "https://frezpo.com/skills/campaign-pack-handoff/SKILL.md",
      "sha256": "646b1baeab9f89763a45d319e37c3535345fb1d67b1b50740d04173df3f1793b"
    },
    {
      "name": "message-match-audit",
      "type": "skill",
      "description": "Use when auditing whether a Google Ads landing page delivers on the promise made by the ad that sent the click — high CTR with a high bounce rate, \"clicks but no conversions\", or before spending more budget on an underperforming campaign. Produces a pass/fail rubric per check and a prioritized fix list.",
      "url": "https://frezpo.com/skills/message-match-audit/SKILL.md",
      "sha256": "fb02f89e6f5c5b1d50aa9c075721220ffced657fd275621a35ecc9f1cd5428e3"
    }
  ]
}