---
name: rewrite-copy
description: Produce on-brand landing copy variants from a Frezpo package without re-running the pipeline.
license: PolyForm-Noncommercial-1.0.0
---

> Frezpo free tool — open for learning and paid client work. May not be sold or productized as a competing skill pack. Built by Frezpo (https://frezpo.com).

# Skill: rewrite-copy

**Package-native skill** — run in the user's local LLM or coding agent.
**Do not re-run the ads-landing pipeline.**

## When to use

Produce 2–3 on-brand alternative copy variants for landing sections while preserving
message-match with ad hooks.

## Inputs (read first)

1. `01_content.md` — copy, hooks, message-match pairings (edit surface).
2. `machine/build_context.json` — structured sections + `content` (hook_seed, pairings).
3. Optional user notes: angles to emphasize, length limits, tone tweaks.

## Procedure

1. Load project, language, audience, core promise, and dominant angle from handoffs.
2. Map variants **per section** in content / `content.segments`.
3. Keep CTA **intent** unchanged (same job for the button; wording may vary slightly).
4. Stay in the package language from `build_context.language` / content pack.
5. Do not invent testimonials, stats, guarantees, or claims absent from package fields.
6. Respect disqualifiers and dominant angle from hook seed / content pack.

## Locked vs editable

| Locked | Editable |
|--------|----------|
| Message-match intent (winning ad ↔ hero) | Alternate phrasings per section |
| Facts / proof not in package | Length, rhythm, CTA label microcopy (same intent) |
| Pipeline re-run | Which angle variant to emphasize (if arsenal allows) |

## Output

- Variants mapped per section, each noting which hook angle it supports.
- Primary CTA language remains scannable above the fold.

## Notes

- Soft-fill (`Not produced in this run.`) is not invent-license.
- Prefer editing `01_content.md` or a side doc; only patch `build_context` if the user
  wants structured fields updated too.